Posted by: susiewest on: February 1, 2012
We have had a great start to 2012 in signing many key industry solution providers to support our events and webinars through sponsorship this month. We welcome all these companies who are helping to drive the most relevant information we provide to our members:
One thing we are now doing more of is gaining a much deeper understanding of our sponsors’ product offerings, via being given full product demos. This really helps us to precisely understand the key purpose and importance of all the unique points of their solution. We can then covey these to our members in a langauage they understand through our conferences, webinars, blogs and articles. And for our solution providers, this enables us to better educate the market in a way that really connects with (and is helpful to) prospects.
Here are a couple of videos of happy customers from our last US event that I think reflect the inescapable fact that we really do care:
http://www.youtube.com/watch?v=dcVj4Qk3K9g&feature=youtu.be (Lavante)
http://www.youtube.com/watch?v=05UuivV1GG4&feature=youtu.be (XT Global)
A great start to 2012, but I predict a rumbling snowball of support in the coming months. Watch this space!